FAQs

Marketers trust PARS to help them make the most of the coverage they receive.



 

What are article reprints?
Article reprints are high-quality, customized reproductions of editorial coverage featuring your company, product or industry. You can design reprints to prominently feature the coverage, which is of the greatest value to you, and even add your own corporate or promotional materials to it.

Reprints align your company with the highly recognized New York Post brand offering a valuable third-party endorsement that can be used on your website, as a sales tool, at trade shows, in direct mail, social marketing and much more. Request more information by filling out our online request form.

What are E-Prints?
E-Prints let you link seamlessly to coverage featuring you, your company, product or service from your Website, email or favorite social media site. PARS will create an electronic reprint of the article and provide you with a transparent link that is hosted on a secure web server.  Many options are available to suite your needs. PARS negotiates all usage rights with the publisher or any third party rights holders on your behalf.  Request more information by filling out our online request form.

Can’t I just make photocopies instead?
Even color copies don’t have the same impact as professional, custom-created reprints or E-Prints, but sometimes photocopies are permissible when used in accordance with publisher guidelines and applicable copyright restrictions. A PARS consultant can determine whether your intended use requires licensing or publisher permission and, if so, can secure it for you. Contact us for more information.

What is the minimum quantity reprint order?
Minimum quantities for reprints vary and may depend on the length of the article or the number pages in the reprint. In general the minimum order for custom reprints is 250.  Lower quantities may be available – please contact a PARS representative or submit your request online.

Do writers, photographers, and illustrators allow reuse of their material in reprints?
The answer to this question differs from article to article and from publication to publication. Some writers and photographers have established contractual agreements that permit reuse; others have not.  Either way, when you order through PARS, your representative will ensure that reuse is taken care of.

What if I don’t need the whole article?
Sometimes your company or product is featured as part of a multi-page article or industry round-up and you only want to reuse a paragraph or two. Maybe just a great quote or the publication logo. Use of a logo, or more than a line or two of copy, is often illegal without the consent of the publisher and adherence to specific guidelines. PARS can advise and obtain rights and permissions for you, often within 24 hours while high-impact coverage is still timely.

How can I get a price quote?
Either by calling us at (212) 221-9595 or by filling out our online request form. If you haven’t ordered reprints before, talking with one of our consultants may be very helpful in determining the right mix of products, services and custom options to meet your business goals (and budget).

I have ordered from you before and want to REORDER.
Give us a call at (212) 221-9595 or fill out our online request form.